Essays · Founder notes

What happens after you send the proposal.

Sharp, founder-led writing on buyer engagement, deal blockers, and closing complex multi-stakeholder B2B deals.

Written for founders and revenue leaders at B2B SaaS teams closing high-ticket, multi-stakeholder deals.

Latest essays

Kshitij JainJuly 14, 20264 min read

The 5 Stakeholders Who Decide Your Deal Without You

In multi-stakeholder B2B deals, the people who decide are usually the ones you never talk to. Meet the 5 stakeholders evaluating your proposal after your champion forwards it.
- multi-stakeholder sales
- B2B SaaS
- proposals
- deal blockers
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Kshitij JainJuly 14, 20264 min read

View Analytics vs. Deal Intelligence: Knowing That a Buyer Stalled Isn't Knowing Why

Proposal view analytics tells you that a buyer stalled. Deal intelligence tells you why. Here's the difference between watching heatmaps and capturing the questions that decide your deal.
- proposal analytics
- deal intelligence
- B2B SaaS
- sales
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Kshitij JainJuly 10, 20264 min read

Why Buyers Go Silent After a Proposal (It's Not What You Think)

Buyers rarely go silent because they've lost interest. Here's what happens after your proposal gets forwarded internally — and how to answer the questions killing your deal.
- buyer engagement
- proposals
- b2b sales
- deal intelligence
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